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What are synonyms and why are they used?

What are synonyms? #

Synonyms are words that resemble or have the same meaning as other words in specific situations. When it comes to our search service, synonyms refer to related terms that can assist your customer in expanding their search results and finding products that match their requirements more closely.

What is the purpose of using synonyms while searching for online shops? #

Synonyms help to enhance the accuracy and relevance of search results. It often happens that customers cannot recall the exact term to describe what they are searching for, or there might be multiple ways to refer to the same product. This is where synonyms play a vital role. By adding related terms as synonyms in Sellboost Finder, you can expand the range of the search results for your customers. Synonyms can also help customers find products faster by pushing terms that are better suited to their search.

How to add synonyms? #

Adding synonyms to your search function is an easy way to improve your customers’ experience. By accessing the Synonyms menu, you can include all the alternative terms that could be used to describe the product your customer is looking for. For example, when searching for a “mobile phone”, you could also include terms like “iPhone”, “smartphone” or “smart phone”. By adding synonyms, you increase the chances of your customers finding the perfect product and you can also showcase certain products that you are more interested in promoting.

Benefits of using synonyms in your search: #

  1. Expanded results: Synonyms enable you to discover products that were not included in the original search results.
  2. Improved accuracy: By including related terms, customers can find products that match their preferences, even if they didn’t use the exact term in their search.
  3. Increased flexibility: Having synonyms for products simplifies the process of browsing through a variety of items.
  4. Time savings: Using synonyms can help customers find products faster and make quicker purchases.

In short, synonyms can improve search results and help customers find better fitting products in your shop.